The only one that counts!
My recent experience with food labels in the Starbucks Protein Plate is not an isolated incident. Misinterpreting food labels is Weight Loss Myth #4 on a list compiled by James A. Peterson, Ph. D., FACSM in a 2008 Health & Fitness Journal.
Peterson’s complete TOP 10 list of common weight loss mistakes:
- Severe calorie restriction
- Having a narrow perspective of the problem
- Failing to maintain muscle mass
- Misinterpreting what some food labels are saying*
- Trying to lose too much, too soon
- Believing the myth of spot reduction
- Mistaking water loss for fat loss
- Buying into the “magic beans” theory
- Following unproven dieting advice
- Considering surgical solutions
* Peterson states that “[i]t is extremely important for individuals who want to control their weight to be aware of the fact that…’no fat’ or ‘no sugar’ does not mean ‘no calories’.”
I would add that food labels other than the standard numbers chart (see above) are misleading by design. How else could Starbucks take a product that is 41% fat, 41% carbs & 18% protein and call it at ‘Protein Plate’?
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